Entertainment: Past Present and Future

Deal Or No Deal

True Entertainment was founded in 2000 by Steven Weinstock and Glenda Hersh. Focusing on documentary and alternative programming, True Entertainment uses powerful storytelling to bring real stories about real people to television audiences around the world. In 2003, True merged with Endemol, the international production giant and creator of such global television phenomena as Deal or No Deal, Extreme Makeover: Home Edition, Big Brother and Fear Factor. The alliance with Endemol greatly expands True’s international reach.

Whether they’re following a group of headstrong women in Atlanta, showcasing the miracle of childbirth, or going behind-the-scenes with Oprah Winfrey herself, True Entertainment transcends the limits of genre. Though the subjects vary, each series True produces bears the hallmark of what it means to be a True Entertainment production: quality storytelling.

NBC, MTV, Bravo, TLC, OWN, Discovery, HGTV, The Style Network, Logo, A&E True has worked with and remains well-respected by many different networks.

And they have the accolades to show for it: In 2003 and 2006, True won an Emmy Award for A Baby Story. The series was also nominated for Emmys in 2004, 2005 and 2007. True also earned a 2003 nomination for 110 Stories and an Emmy and three nominations for Trauma: Life in the ER.

In the world of science fiction movies, every piece of technology knows our name, face, and what we like, and is able to communicate seamlessly with its user. While this may seem like a distant reality, the way we consume and interact with our technology is in fact rapidly evolving. In particular, entertainment is becoming so integrated into our daily lives that it can be accessed on-demand whenever and wherever we want it. Futurist Ray Kurzweil proposes that rather than living side by side with technology, we are evolving with it. To this end, we are currently seeing a dramatic shift in the way people consume and interact with digital entertainment.

In collaboration with the minds behind The Curve Report from NBCUniversal, PSFK wanted to investigate the evolution of entertainment and look at how today’s consumers are paving the way for entirely new forms of digital interaction.